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Makeup artistry is an ever-evolving landscape where creativity meets innovation. As we step into 2023, several trends are emerging that are set to redefine beauty standards and techniques. Whether you are a seasoned makeup artist or an enthusiastic beginner, staying updated with these trends will enhance your skills and keep your artistry fresh and relevant.

1. Glowy Skin

The desire for radiant, dewy skin continues to dominate the beauty scene. This year, the focus is on achieving a natural glow that looks effortless. Makeup artists are embracing the minimalist approach, using lightweight foundations, illuminating primers, and cream blushes to create that coveted fresh-faced appearance.

2. Skin Tints Over Heavy Foundations

Heavy foundations are taking a backseat as skin tints rise in popularity. These lightweight alternatives offer a sheer finish that allows natural skin texture to shine through while providing just enough coverage to even out skin tone. The versatility of skin tints makes them suitable for all occasions, from casual outings to extravagant events.

3. Bold Eye Looks

This year, bold eye makeup is making a statement. From vibrant eyeshadows to graphic eyeliner designs, the eyes are the focal point of makeup looks. Techniques such as colour blocking and experimenting with unconventional shades are encouraged, allowing artists to showcase their creativity.

4. Statement Lips

While eyes may take centre stage, the lips are not to be ignored. Rich, bold lip colours are back, with deep reds, vibrant pinks, and unique shades like berry and burnt orange leading the way. The trend is all about making a statement, often paired with minimalistic eye makeup for a balanced look.

5. Sustainable Beauty Products

As awareness of environmental issues grows, so does the demand for sustainable beauty products. Artists are increasingly seeking out brands that prioritise eco-friendly packaging and ethically sourced ingredients. This trend not only reflects a commitment to personal beauty but also to the health of the planet.

6. Personalised Beauty

In 2023, the trend is moving towards personalised beauty experiences. Makeup artists are encouraged to tailor their techniques and product choices to the individual needs and preferences of each client. Understanding skin types, preferences, and unique features allows for a more customised approach that enhances the natural beauty of each person.

7. Makeup as Art

Artistry takes precedence this year, with makeup being viewed as a form of creative expression. Expect to see more avant-garde looks, where techniques like face painting and intricate designs become mainstream. Artists are encouraged to push boundaries and explore imaginative concepts, transforming their clients into living canvases.

8. Inclusive Beauty

Diversity in beauty is more important than ever. The industry is witnessing a shift towards inclusive products that cater to all skin tones and types. Makeup brands are broadening their shade ranges, ensuring that everyone can find their perfect match and feel represented in the beauty world.

As we embrace these trends, remember that makeup is not just about aesthetics but also about self-expression and empowerment. Each artist has the opportunity to harness these trends, adapt them to their style, and inspire others through their artistry. With the right techniques and a dash of creativity, the possibilities are limitless in 2023.

Also Listed in: BeautyHair and Makeup

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